Email marketing should play a central role in any small business’s marketing strategy. It’s a great, low-cost way to build rapport with your client base, reward them for their loyalty, or let them know when there’s something new. But for email marketing to be successful, it has to start with the right tools.
With the countless different platforms available these days, it’s difficult to find the best for your operation. And it’s even more difficult when you’re still new to them and don’t know what differentiates one product from the other. Let’s take a look at four of the best and most popular options on the market.
Constant Contact is one of the most well-known email marketing platforms on the market and is expanding fast. One of the things that makes it so popular is how easy it is to use. Managing your contacts, templates, subscriptions/un-subscriptions, and marketing calendar is done effortlessly in a very intuitive way. It also offers tons of easy to use tracking tools that business owners of any level will be able to understand.
MailChimp is another name you may have come across when searching for email marketing platforms. MailChimp is largely popular for its low-cost options. However, while it is a nice tool, it does have its limitations, and the free service doesn’t come without a catch.
For one, transferring your contacts from MailChimp to other platforms is not easy, and the tool itself is a bit limited when it comes to automation. Not only that, but their paid version will also charge you for unsubscribed contacts, which is very unusual.
SendInBlue is another platform that is popular for its low-priced options and is often compared to MailChimp. However, there are huge differences between the two.
PieSync released a detailed article on what differentiates the two options. One of the biggest differences they mentioned is how much easier it is to segment and manage lists with SendInBlue. It also offers things such as a built-in live chat and allows you to make SMS campaigns. If you want to learn more about SendInBlue, and which one between SendInBlue and MailChimp would be better for your business, you can check this article out.
Drip is another option that is very popular with e-commerce businesses. Where Drip excels is when it comes to integration with other platforms and its various sales tools.
Drip integrates seamlessly with WooCommerce and allows you to automate campaigns and sales funnels easily. It also has a nice visual workflow builder, smart email segmentation, and intelligent automation tools.
Choosing the right email marketing tool is essential if you want to be able to reach your audience, maximize your campaigns, and get the best ROI possible. Make sure that you look at each option in detail, and choose the tool that will allow you to reach your objectives the best. The above four should help get you started.