What to Expect From the Next Apple Event

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Now that Apple’s September 2018 event is over and the excitement from the launching of the Apple Watch Series 4, iPhone XS and iPhone XS Max, iOS 12, and macOS Mojave is slowly dying down, it’s time to prepare for the next Apple event, which will probably be held this October. We’ll let you in on when and where we predict the event will be held and what will be announced there.

There were times when Apple dropped products out of the blue, but it follows a certain pattern most of the time. For example, big announcements are usually made during Apple’s two key events: the Worldwide Developers Conference or WWDC in June and the iPhones in September. We also get extra October and spring events if there are many products to go around. For minor releases and announcements, a press release is usually enough.

Apple’s 2018 in Review

There are only a few months left to 2018, but there are still missing Apple products and updates that the public is waiting for. This year started out with an education-themed iPad in March, then the week-long major event in June: the 2018 developer conference. Apple revealed details on the major updates to the iOS, macOS, tvOS and watchOS, but there was no hardware announcement at all. However, the public was surprised with the new MacBook Pro announcement in July.

The next big event happened last September, with the launching of the new iPhone range, as well as the earlier software updates announced during WWDC. However, there are a lot of things missing during the event —like, where are the new MacBook Pro and iPad?

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So will Apple hold an October event to announce these missing Apple products? Most probably.

October 2018 Event

There were plenty of Mac and iPad rumors even in the early months of 2018. And in the past, iPads, Macs and other updates were usually unveiled during a follow-up event in October.

However, October events don’t happen every year. In fact, the last October event happened two years ago when the MacBook pro with Touch Bar was released. And since a new MacBook Pro was announced by Apple last July, it will be most likely unveiled during an October event, which will serve as a minor Apple new launch.

Here are some of the Apple releases in October, if ever the event pushed through.

iPad Pro

It’s been nearly a year since Apple last updated the iPad. Rumors reveal that the new iPad Pro will be equipped with a Face ID camera instead of Touch ID, which means that the new model will no longer have a Home button. The bezels may be minimized to maximize display, so the 10.5-inch screen will increase to 11 inches. There are also leaks saying that the Lightning port might be replaced with a USB-C port.

Aside from the new 11-inch iPad Pro, a redesigned version of the 12.9-inch model might be released, which will be a huge upgrade for the iPad line of products.

iPhone XR

Although the Apple new phone, iPhone XR, was announced during the September launch of the iPhone XS and XS Max, pre-orders will only start this October 19 and will hit stores one week later, on October 26. Holding an event in October would give customers the opportunity to pre-order and get the phone on the same date.

The new iPhone XR is the affordable version of the iPhone X. Buyers can also enjoy the Face ID and full-screen features without the iPhone X price. The iPhone X costs $749, while the iPhone XS starts at $999, and not all people can afford that.

The iPhone XR will be very popular because it is not only cheaper but also faster than the iPhone X and iPhone 8. It has a big 6.1-inch display, which is the same as that of the more expensive iPhone XS Max. Plus, you can choose from the colorful array of red, yellow, black, white, blue, and coral.


Apple upgraded the 13-inch and 15-inch MacBook Pro in July via press release. The updates included a True Tone display, Hey Siri and other higher core options. Apple has also announced that a new Mac will be released later this year, and this what Mac fans have been waiting for.

Apple is currently making a 12-inch Retina version of MacBook, as well as a 13-inch version which will replace the MacBook Air. There have been rumors about these new Macs for a while now, and some say that they will feature Touch ID, so don’t expect them to be entry-level computers.

Another update that Mac users are looking forward to is related to the Mac Mini. There have been no updates to this Mac for several years now, and an update with modern specs would be greatly appreciated by fans of the Mac mini. The hardware is so outdated that when you buy a brand new Mac mini in 2018, the hardware and technology is still from 2014.

The iMac is also due for an update, but there are rumors about new hardware that includes significant display-performance upgrades coming soon. The last iMac update was in June 2017 during the WWDC event, and the iMac Pro was released in December of the same year. It is very likely that we’ll be seeing iMac updates as well this month and possibly some iMac Pro hardware upgrades.

But what’s more likely is that the iMac Pro update could be released together with the introduction of the 2019 Mac Pro, which was announced in April 2017. The 2019 Mac Pro will be a screen-less desktop that will replace the 2013 Mac Pro.

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Aside from rumored Apple Releases in October, the company will also introduce new features including:

  • iOS 12.1. This update will include live preview for Depth Control when in Portrait mode of the iPhone XS and XS Max camera. The update will also feature dual SIM support for supported carriers of the Apple new iPhones.
  • watchOS 5.1. This watchOS update will bring the new ECG app on the Apple Watch Series 4 for users in the US. This handy app will let you take an ECG of your heart, using the watch, and you can share the results with your doctor in a PDF format.
  • Group FaceTime. This feature has been removed from the iOS 12 and macOS Mojave betas but will be re-introduced in iOS 12.1 and macOS 10.14.1. Group FaceTime allows you to make video and audio calls with up to 32 users.


So will there be an event in October? With all these rumored upgrades and missing Apple products, the answer is most likely ‘Yes’.

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