Nowadays, in the world of digital marketing, popups do not have the best reputation because of their persistent and quiet intrusive features at times. However, few people really know that it is a very convenient and useful tool that can become a great assistant for the development of your business, in fact it does not matter what type of your product you have, whether it is e-commerce, online education platform or a dating website. Today we would like to get away from all the preconceptions and tell you more on how to use popups for the benefit of your business.
The first thing you need to make a popup so that it can work effectively for you and your clients is a special software, which is usually handled by web designers. In the following paragraphs down below we would like to share with you some tips for creating them.
There are many software tools on the internet which allow you to create popups; however, as you may guess, very few of them have the exact features that can help your company to achieve desired goals. Therefore when choosing a popup tool it is very important to check all the available options on the market and choose the one that is right for you. It’s definitely better to rely on professionals who can guide you and make the product effective and of high quality.
The way you can use popups in web design
According to the statistics, marketing specialties came with a statement that the average reaction time for every is 7 seconds. That is why popups are the best tool to influence customers’ opinions and views in such a short time. It is a designer who turns them into effective instruments and makes the process work. The main task for a web designer here, is to use certain software in order to create a special branding and develop certain features of the popup.
Tips for creating popup windows
When you want to interrupt a user’s acquaintance with the content of your website by means of a popup, then your offer must be very powerful and relevant. In return for getting the user’s mail, offer a certain bonus or discount to them. People won’t give their contacts unless they’re sure they’ll get something of value in return.
Timing is the key
On some websites popups start appearing from the very first seconds. A visitor does not have time to understand whether he will find the necessary information on the page or not, yet different offers start popping up on all sides of the page. Asking to register, enter an email or to go through a guided tour of the system should be given at the right time. Preferably in 30 seconds after the visit starts. However, only when a person performs certain actions, meaning that the person interacts with the content in some way.
The responsibility to check visitors’ cookies lies on the developer’s of the program. They should implement a mechanism for remembering cookies so that the content popup appears several times per visit. The designer should also keep in touch with the client even after the layout has been approved. Once the designer has made a mistake, it’s a must to inform the client and tell them how to fix the problem.
Be creative in your approach
Some designers follow stereotypes in such a way that they forget about the importance of the user experience. Popups do not necessarily include a form to sign up for email updates or an invitation to join social media. Most of the time, audiences don’t like standard scenarios. Such popups can quickly become outdated, ineffective and have a negative impact on behavioral performance. That is why you should consider using creative ideas, think about your audience and try to solve their problems in the first place.
Think in advance of a display mechanism
Popups are associated with sudden appearances. Usually, they appear at the most inopportune moment, fail to be closed, and delay problem solving of a customer. A better option is to use popups for internal tasks, at the same time this can be a good way to save time. Modal windows are ideal for mobile devices with a small screen.
Use brand elements
Web designers can often forget that the elements of a product design should be all created in the same style. Such elements as color scheme, repeating gradients, and the same typography are crucial for every product. Be sure to add a brand mark or symbol to your popup. Think in advance whether you close such a popup when visiting your favorite website or not.
The design, as well as other components of a digital interface, directly impacts on how pleasant the user interaction will be. The popup design may either interrupt the user with adverts or notify them about extra features, depending on your needs.
Remember, that popups can certainly have a positive impact on your target audience involvement if the designer is aware of user preferences and the developer has created the perfect mechanism for it to work. Put people first and don’t boost conversions with intrusive formats. In that case you will see the first results very soon.
Vladimir is a software tester who has been working in the industry for over 10 years. He has a lot of knowledge and experience to share, and he loves to help others learn and grow in their careers. In his free time, he enjoys reading, playing chess and spending time with his family.
Vladimir is a professional who tests computer software for defects and usability. He works in the software development life cycle to find and report problems with the software and is often involved in manual or automated testing.
As a software tester, Vladimir plays an important part in the software development process because he ensures that the software is defect-free and meets the needs of the end users. He understands this fact and writes about the role of software testing in his articles in Software Tested.